The Cotton Fit version promises a silky, powdery finish to the skin that will last all day without darkening. It is the matte version of Etude House's BB cream line. It also has SPF 30/PA++ and claims to be whitening and anti-wrinkle. It comes with 50g which is a decent amount of product.
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The pump can also be a little hard to control at times. Sometimes it pumps a lot more product than you need. A little goes a long way with this BB cream so don't apply too much.
The packaging is white and has a semi-matte finish to it unlike some of Etude House's other BB creams that have the pink packaging.
The consistency is on the thicker side but it still blends nicely into the skin. I prefer to blend it in with a brush because I think it helps the product sink into the skin better. I find when I use my hands it looks more cakey and noticeable on the skin. Just like it claims it has a matte finish.
I would say it lasts about 4-5 hours until my face looks oily, but I do have very oily skin and it's nothing a blotting sheet couldn't fix.
Because this has an SPF it does leave a really bad white cast in photos. If you are planning on buying this for an event I wouldn't recommend it because the white cast is very evident in flash photography. If it's just for everyday use it will be fine though.
It evens out my skin tone nicely but doesn't cover freckles and acne scars are still slightly visible after I apply this BB cream. I think this product gives a good amount of coverage for a BB cream and it should be sufficient for most people.
- good coverage
- color is not grey or too light/nice that it has three shades available
- not too expensive
- pump dispenser
- SPF 30/PA++
- good amount of product
- can look cakey on the skin
- leaves a white cast in flash photography
- pump can get messy
- thicker consistency
- shows dry patches
I just don't reach for this product the most. I usually prefer to use my Skin79 BB cream because it's undetectable on the skin or my Tonymoly Pure Aura CC cream because of the light, dewy finish. I don't hate this Cotton Fit BB cream but I don't love it either. I still wear it occasionally but not very often. I was disappointed with this product overall.
If you're looking for a high coverage BB cream and have oily skin I would highly recommend this BB cream. If you are looking for a more natural finish though like me, this isn't the product for you.
If you want a natural, lighter coverage base or have dry skin, I would not recommend this product to you.
Overall, this just wasn't the right product for me. Again, I don't hate it and I do think it has a good formula, but I prefer a lighter coverage look which this product didn't provide.